Group buys billboards in San Antonio and other Texas cities to fight governor’s anti-trans order | Texas News | San Antonio

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  • Twitter / @The_Ada_Rhodes
  • Advocates gathered at the Texas Capitol last year to support transgender youth and their families.

LGBTQ+ advocacy group the Project Trevor bought 120 digital billboards in major cities in Texas to push back against Texas Governor Greg Abbott’s recent order targeting families of transgender children.

The billboards went live this week in San Antonio, Dallas, Austin and Houston, and feature messages the group described as a “clear call for support for trans and non-binary youth and their families.” The Trevor Project provides suicide prevention and mental health assistance to LGBTQ+ youth.

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The billboards purchased by The Trevor Project are meant to educate Texans about its crisis services and share information about the importance of gender-affirming care.  - COURTESY IMAGE / THE TREVOR PROJECT

  • Courtesy Image / The Trevor Project
  • The billboards purchased by The Trevor Project are meant to educate Texans about its crisis services and share information about the importance of gender-affirming care.

The ad buying comes weeks after Republican Gov. Greg Abbott ordered the state’s child welfare agency to investigate abuse by parents who seek gender-affirming medical care. for their transgender or non-binary children.

Last week, a judge ruled that Texas could not legally investigate parents using this rationale. Even so, Texas Attorney General Ken Paxton, also a Republican, appealed the decision, tweeting that investigations may continue following his legal challenge.

In a statement delivered to Running, The Trevor Project said the billboards will inform the public about its life-saving crisis services while highlighting the importance of gender-affirming care for young people. The ads also include messages of love and support for trans and non-binary youth and their families.

A poll conducted on behalf of the Trevor Project showed that 85% of transgender and non-binary youth, and two-thirds of all LGBTQ+ youth, say recent debates over state laws restricting trans rights have harmed their lives. their mental health.

The new campaign follows a decision by 60 major companies, including Apple and Levi Strauss, to buy ads this month lambasting Abbott’s order. “Discrimination is bad for business,” said a full-page display released in the Dallas Morning News.


Additionally, the Ohio-based advocacy group Have a Gay Day has purchased billboards in Texas and 14 other states to support gay people as lawmakers pass anti-LGBTQ+ measures. Designed by transgender artist Rae Senarighi, the signs include messages such as “Be careful who you hate, it could be someone you love”.

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